Say hello to Zara, our Marketing Officer!

Zara has been with us at Refresh since May during her placement year as part of her marketing degree at Ulster University.

We felt it was about time we introduced the face behind our content creation over the last few months!

Zara’s role includes running our social media channels, website maintenance, understanding our audience, creating engaging content and marketing materials, keeping up with industry trends, and more.

So Zara, why did you decide to join Refresh NI to complete your placement year?

”Initially, I applied as I recognised there was a lot of potential to help grow the company, build my knowledge and put my theory into practice to build brand awareness. I felt really positive after my interview and I knew Refresh would be a good company to work for and a great fit for me, with lots of opportunities to collaborate with businesses across Northern Ireland and get creative.”

You have the opportunity to swap places with someone in Refresh NI for the day, who would it be and why?

”I would swap places with Jack our finance director, as I know the least about Jack’s role and I am not very good with numbers, so I could maybe learn a thing or two.”

What is something you are proud of?

”I am proud of the people I surround myself with.”

Describe yourself using three words:

”Friendly, Sarcastic, and Determined.”

Tell us, Zara, what is your ideal day off?

”I love having a day full of plans with friends or family. I really enjoy going out for brunch, followed by a nice long walk with coffee. In the evening, I would spend time with friends catching up and having a few drinks.”

If you could eat the same thing every day, what would it be?

”Rice Krispie chocolate squares bar, 10/10.”

What is one of your favourite things to do?

”I love travelling, planning trips and exploring new places. One of my favourite places I have been this year is Lisbon, there was so much to do and see, it was great I would go back tomorrow!”

Finally, what has been the best part of your placement so far?

”This is hard… I have enjoyed putting theory into practice and learning what works and what doesn’t. But a highlight has been understanding the behind-the-scenes that goes into a partnership launch, from PR shoots, and video production, to content creation and more. That process was different and interesting for me to be a part of.”

Thank you Zara for taking part!

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